May Place Estate Brochure, Crayford, c. 1930
W H Wedlock were one of the smaller developers in action in north-west Kent in the 1930s
They chose their company name carefully to convey an image of permanency, tradition and continuity, their advertising approach less brash than their larger competitor, New Ideal Homesteads.
Like their competitor, they provided a range of properties and acted as agents in arranging finance. Where New Ideal Homesteads would finance 95% of the purchase price, however, Wedlock limited their exposure to a more cautious 80%.
Cover page of W H Wedlock's May Place Estate brochure, published in the 1930s.