New Ideal Homesteads were the biggest and most successful developers working in North West Kent in the 1930s. They cut construction costs by using prefabricated materials and promoted their products and the finance that enabled their purchase vigorously.

The Falconwood Park Estate was one of New Ideal Homesteads' biggest, most intensive and visually relentless developments. It was about 300 acres in size and was of about 2000 homes.

Page 3 of the Falconwood Park Estate New Ideal Homesteads brochure published in the 1930s.